Calculate net revenue per sale on major creator platforms with full fee breakdown.
Pricing digital products is one of the trickier parts of selling them — there's no materials cost to anchor you, the margin is high, and it's tempting to underprice. This calculator helps you work backwards from an income target to a price, or forward from a price to see what you need to sell to hit your goal.
It accounts for platform fees (which vary significantly between Etsy, Gumroad, Shopify, and others), payment processing costs, and any other costs associated with your digital product business, giving you a clear picture of what you actually keep per sale.
The best digital product pricing rarely starts with costs — it starts with value. What is the result worth to the buyer? But once you've got a price in mind, this calculator confirms whether it actually works financially.
Etsy charges a $0.20 listing fee plus 6.5% transaction fee plus 3-4% payment processing. Gumroad charges 10% on the free plan, less on paid plans. Shopify's transaction fees depend on your plan. Payhip and SendOwl have their own structures. Always verify current rates on the platform's own pricing page.
Underpricing is one of the most common mistakes with digital products. Low prices can signal low value, attract bargain hunters rather than your ideal customer, and make it very hard to raise prices later. Start at a price that reflects the value delivered, and offer a launch discount if you want to drive early sales rather than permanently lowering the price.
Divide the total revenue the product generates over its lifetime by the hours spent creating it. A product that took 10 hours to create and earns $2,000 over its life returned $200/hour — which looks very different from a $50 product that sells 5 times.
Platform fees, payment processing, any software subscriptions used to create the product, time to create and market it, and any advertising spend are all real costs of selling digital products, even if the marginal cost of each additional sale is zero.